Skip to Content

Privacy Policy

Privacy Policy

Effective Date: June 29, 2026

Big River Broadcasting Privacy Policy

Big River Broadcasting ("Big River Broadcasting," "we," "our," or "us"), including WQLT-FM Q107, WXFL-FM KIX96, and WSBM-AM/FM Fox Sports Shoals, respects your privacy and is committed to protecting the personal information you provide. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites, use our mobile applications, participate in contests or promotions, or otherwise interact with our services.

By accessing or using our websites or mobile applications, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Personal Information

Information you voluntarily provide, including:

  • Name

  • Mailing address

  • Email address

  • Telephone number

  • Payment information (when applicable)

  • Information submitted through contests, surveys, promotions, registrations, newsletters, or customer service requests

Automatically Collected Information

When you use our websites or mobile applications, we may automatically collect certain information, including:

  • IP address

  • Browser type

  • Device model

  • Operating system

  • Mobile device identifiers

  • App version

  • Internet service provider

  • Pages viewed

  • Time spent using our services

  • Referral sources

  • Crash reports and diagnostic information

  • Server log information

This information may be collected through cookies, SDKs, analytics tools, pixels, web beacons, and similar technologies.

Location Information

If you grant permission through your mobile device, our applications may collect your approximate or precise location in order to:

  • Provide localized content

  • Deliver weather or emergency information (where applicable)

  • Improve app functionality

  • Enhance user experience

You may disable location services at any time through your device settings.

2. How We Use Your Information

We use information we collect to:

  • Operate and improve our websites and mobile applications

  • Deliver radio programming, news, weather, contests, and other content

  • Personalize your experience

  • Respond to customer service inquiries

  • Send newsletters, promotional emails, and marketing communications (if you opt in)

  • Administer contests, sweepstakes, and promotions

  • Analyze website and app usage

  • Improve performance, security, and reliability

  • Detect fraud or misuse

  • Comply with applicable legal obligations

3. Cookies, Analytics, and Tracking Technologies

Our websites and mobile applications may use cookies, pixels, software development kits (SDKs), web beacons, and similar technologies to:

  • Remember user preferences

  • Measure audience engagement

  • Analyze traffic and usage trends

  • Improve functionality

  • Deliver relevant advertising or promotional content

You may adjust your browser settings to refuse cookies; however, doing so may affect certain features of our websites or applications.

4. Third-Party Services

Our websites and mobile applications may use trusted third-party service providers to assist with:

  • Mobile app functionality

  • Analytics

  • Crash reporting

  • Email communications

  • Contest management

  • Website hosting

  • Technical support

  • Advertising services

These providers may collect information as necessary to perform services on our behalf and are contractually or legally required to safeguard your information.

We encourage users to review the privacy policies of any third-party services they interact with.

5. Information Sharing

Big River Broadcasting does not sell or rent your personal information.

We may share information:

  • With trusted service providers performing services on our behalf

  • With promotional partners involved in contests or giveaways (only when necessary to fulfill prizes or promotions)

  • When required by law, subpoena, or legal process

  • To protect the rights, safety, or property of Big River Broadcasting, our listeners, or others

  • In connection with a merger, acquisition, sale of assets, or other corporate transaction

6. User-Generated Content

If you voluntarily submit comments, photographs, videos, audio recordings, contest entries, testimonials, or other content through our websites, mobile applications, social media pages, or promotions, you grant Big River Broadcasting a non-exclusive, royalty-free, worldwide license to use, reproduce, publish, distribute, modify, display, and promote such content in connection with our business and marketing efforts.

7. Children's Privacy

Our websites and mobile applications are not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13 without verifiable parental consent. If we learn that information from a child has been collected inadvertently, we will promptly delete it.

8. Your Choices

You may:

  • Unsubscribe from marketing emails using the unsubscribe link included in our emails.

  • Disable location services through your mobile device settings.

  • Control cookie preferences through your browser settings.

  • Contact us to request access to, correction of, or deletion of your personal information where permitted by law.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

While we strive to use commercially reasonable means to protect your information, no method of internet transmission or electronic storage is completely secure.

10. Links to Other Websites

Our websites and mobile applications may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are made, we will revise the Effective Date at the top of this page. Your continued use of our websites or mobile applications following any updates constitutes your acceptance of those changes.

12. Contact Us

If you have questions regarding this Privacy Policy, please contact:

Big River Broadcasting

624 Sam Phillips Street

Florence, Alabama 35630

Phone: (256) 764-8121

Email: halley@brbdigital.com